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Decoding HubSpot Templates: Flexible Columns vs. Drag-and-Drop Grid System


A Comprehensive Exploration of Layout Options and Their Compatibility with HubSpot Email Templates

In the realm of HubSpot web development, the choice of layout plays a pivotal role in shaping the user experience. Two popular layout options, flexible columns and the drag-and-drop grid system, offer distinct approaches to building visually appealing and functional templates. This article dives into the differences between these layout options and explores whether they extend their influence to HubSpot email templates.

Understanding Flexible Columns

Flexible columns are a foundational layout structure in HubSpot templates. Here's what you need to know:

  1. Adaptable Content: Flexible columns allow content blocks to dynamically adjust their width based on the available screen real estate. This responsive design ensures a seamless user experience across devices.
  2. Easy Content Arrangement: Marketers and content creators appreciate the flexibility to arrange content blocks side by side or stack them vertically, providing versatility in design.
  3. Ideal for Varied Content: Blogs, landing pages, and content-heavy sections benefit from the adaptability of flexible columns. They ensure a clean presentation, especially when dealing with diverse content types.

Exploring the Drag-and-Drop Grid System

  1. Precise Layout Control: With the grid system, users have granular control over the placement and sizing of content modules. This pixel-perfect control allows for intricate designs and meticulous alignment.
  2. Custom Grid Structures: Designers can create custom grid structures, defining the number of columns and rows to accommodate complex layouts. This is particularly useful for landing pages that demand a unique visual structure.
  3. Visual Consistency: The grid system is well-suited for maintaining visual consistency across different sections of a website or page. It ensures that design elements align seamlessly, enhancing the overall aesthetic.

Compatibility with HubSpot Email Templates

Now, the million-dollar question: Do flexible columns and the drag-and-drop grid system extend their prowess to HubSpot email templates?

  1. Flexible Columns in Emails:
    • Limited Support: While flexible columns are a staple in website templates, their support is somewhat limited in email templates.
    • Fallbacks Required: Given the varying levels of email client support for responsive design, fallbacks or alternative designs might be necessary to ensure a consistent experience across inboxes.
  1. Drag-and-Drop Grid System in Emails:
    • Challenges with Consistency: Implementing a complex grid system in email templates can be challenging due to the diverse rendering capabilities of email clients.
    • Simplified Grids Recommended: For email templates, a simplified grid approach is often recommended to ensure more consistent rendering across different email clients.


In the dynamic landscape of HubSpot templates, understanding the strengths and limitations of flexible columns and the drag-and-drop grid system is crucial. While flexible columns excel in creating responsive and adaptable layouts for websites, the grid system offers unparalleled precision and control.

When it comes to HubSpot email templates, it's essential to approach flexible columns and grid systems with caution. While flexible columns have some support, complexities in rendering across email clients necessitate simplified grid structures for consistency.

Ultimately, the choice between flexible columns and the grid system depends on the specific needs of your project and the platforms you intend to target. Striking the right balance ensures that your HubSpot templates deliver an optimal user experience across websites and emails alike.

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