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The Manager's Checklist: Essential Questions for Your Website Developer



Selecting the right website developer is a critical decision in ensuring the success of your agency's digital transformation. To make an informed choice, it's essential to ask the right questions during the decision-making process. This checklist is designed for marketing managers like you, providing a comprehensive set of questions to help you evaluate potential website developers thoroughly.

1. Technical Expertise

  • Can you provide examples of websites you've developed with similar functionalities to what we're looking for?
  • What programming languages, frameworks, and CMS platforms are you proficient in?
  • How do you ensure websites are optimized for performance and SEO?

2. Portfolio and Experience

  • Can you share your portfolio and case studies of projects similar to ours?
  • What industries have you worked with, and do you have experience in our specific niche?
  • How do you approach projects that involve unique or complex requirements?

3. Project Management

  • What is your typical project timeline, and how do you handle unexpected delays?
  • How do you involve clients in the decision-making process throughout the development?
  • What steps do you take to ensure clear communication and transparency?

4. Collaboration and Communication

  • How do you collaborate with clients during the design and development phases?
  • What communication tools and channels do you use to keep clients informed?
  • How do you address feedback and revisions during the development process?

5. Post-Launch Support

  • What kind of support do you provide after the website is launched?
  • Do you offer maintenance packages, and what do they include?
  • How do you handle updates, security patches, and potential issues post-launch?

6. Customization and Scalability

  • How do you approach customization to ensure the website aligns with our brand and goals?
  • Can you accommodate future scalability needs, such as additional features or integrations?
  • What measures do you take to future-proof websites against technological changes?

7. Pricing and Contractual Details

  • How do you structure your pricing, and what is included in the quoted cost?
  • Are there any potential additional costs that we should be aware of?
  • What are the terms of the contract, including milestones, deliverables, and payment schedules?

8. Client References

  • Can you provide references from previous clients, especially those with similar project scopes?
  • How do your previous clients rate their overall satisfaction with your services?
  • Have there been instances where challenges arose during a project, and how were they resolved?


By using this comprehensive checklist during your interactions with potential website developers, you'll be better equipped to assess their capabilities, communication style, and overall suitability for your agency's digital transformation. Each question serves as a valuable tool in ensuring that the website developer you choose aligns seamlessly with your agency's goals and contributes to a successful partnership.

Manager Website Decision

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